Like it or not, the “Z” works, those belonging to the “2 thousand”, are Digital. Thousands of influencers who, using the social sphere, provide resourcefulness, determination and the desire to climb the "VIP peak", trying to gain as many followers as possible and become popular. The Advertisement sector goes crazy: they are spoiled for choice, thus managing to promote brands and products on a large scale, with minimal expense (compared to classic channels such as TV, Media and Press). But what really triggers the desire to follow a person on social media, constantly snooping into their life? A mix of attraction, friendliness and uniqueness.

This path was chosen by Nina Dubzova, passionate about horses, first and foremost, but versatile in the "lifestyle" world as she herself defines it, to the point of gathering, for now, 60k followers on IG: followers who not only follow her for equines, but for a beauty and travel lifestyle. Nina Dubzova, 27 years old from Volgograd (Russia) arrived in Italy at just 4 years old, adopted in the city of Bolzano, where she lives with all her friends and family. Despite her love for our territory, on social media she maintains her identity as a "Russkaya devushka" using the username @ninadubzreal. A Socio-Health diploma for her tendency to help others, but a boundless love for horses since childhood.

"I define myself as a metropolitan horse influencer," says Nina, "and thanks to my business, I've begun to explore beautiful places, effectively becoming a traveler. So, on my profile, in addition to horses, I share all my life's passions. I have so many! It's a bit like a diary of my life, where I recount my travels, curiosities, events, and my collaborations with various beauty and fashion brands, etc. Since I've focused on the lifestyle sector," Nina continues, "I've collaborated extensively with beauty salons and cosmetics, so the content I publish focuses on beauty secrets. Sometimes I collaborate in the food, clothing, and pet-friendly sectors. This mix of interests creates the opportunity for travel, exploring new places, and an open-mindedness to collaborate with everything that goes into it, almost 360 degrees."

Whether you like it or not, the "Z" jobs, those belonging to the "2,000," are digital. Thousands of influencers are using social media to put their resourcefulness, grit, and desire to climb to the top of the VIP ladder, striving to gain as many followers as possible and become popular. The advertising sector is booming: they're spoiled for choice, allowing them to promote brands and products on a large scale, with minimal expense (compared to traditional channels like TV, media, and press). But what really triggers the desire to follow someone on social media, constantly snooping into their life? A mix of attraction, charm, and uniqueness.

The hope that so many passions will be monetized is obvious and legitimate (a message to the haters); that's how the world works, get over it. It's no longer just a matter of showing off—we'll leave that to OnlyFan—but a real job. Just as legitimate is the hope of standing out in the "trend world," which goes hand in hand with the world of influencers. This is why Nina has decided to join the Face Management Spettacoli agency, along with other TV and entertainment artists, and important projects are planned.

<< I will already be participating in upcoming events, such as the Beauty Pageant in Desenzano del Garda on October 20th, and perhaps more importantly, the "125th Fieracavalli" at an exclusive gala dinner, scheduled for Thursday, November 9th, where, in addition to the equestrian art show, a fundraising campaign against violence against women will be launched... My secret dream? A riding school all my own >>

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